There are many types of Pay Per Click advertising, also known as PPC. This kind of advertising can help individuals to effectively market their business and brand names. It can be very expensive, however PPC is quite different. It is cost effective because you only have to pay for visitors that arrive at your site through a campaign that you create with an advertising agency. It is simple and easy to use and fairly quick to work out. Here are a few types of advertising explained below.
Before we get to that, I also wanted to add a few more points that Entrepreneurs need to think about when considering going into advertising. Questions or thoughts maybe:
- Are you as a business ready to go into PPC Advertising?
- Has your business found the right services/products?
- Where are your target Audience?
- What kind of investments are you willing to make and how much?
One you have thought about these things, you can have these ideas running through your mind as you read the types below, and then you can decide which types are best for you.
Content Related
Content related ads are best for companies selling products or solutions to problems. For example, if you have a business that sells fence paint, you want people who are looking for fence paints to buy, or advice on how to paint fences, because that is your product. An advertising agency would place your ad on a sites that provide solutions on how to paint a fence (remember this is just an example). Signing up with a PPC advertising agency would be the best way to obtain content related ads, and they are the ones you usually see on article sites.
Search Based
Basically, this is to do with PPC search engines. The most popular PPC search engine is Google. Advertisers place different keyword bids (garden, fence, paint) with their ad campaign, and when a word is searched for, such as, ?fence paint?, the highest bid or the advertiser that placed the largest amount/bid for the keyword will appear as a sponsored listing, and then search engine users are more likely to click on the sponsored ads as they appear at the top of the search engine. You can use great keyword tools which help you determine which keywords get a lot of searches and which ones would be best for you to use.
Social Networking
PPC advertising is also available on some social networking sites, such as LinkedIn or Facebook. It works pretty much the same as Search based and content based types. You are able to restrict your campaign to certain demographics, or people?s interests. For example, if someone likes gardening in Glasgow, and your company is based there, you can select these requirements for your campaign.
You don?t have to invest a large amount into PPC advertising if you find the right advertising agency that has low deposit levels, that way you are not depositing large amounts of money if you do not know what to expect. I hope this article had enlightened you to different types of PPC.
Bloggers who are looking for more information about the sphere of free traffic, please go to the web page which was mentioned right in this paragraph.
Related posts:
- Ppc Advertising
- Where Do You Get Internet advertising
- Rewards of Blog Advertising
- The Fast As Well As Simple Way To Ppc Advertising
- Remember To Add Internet Marketing To Your Advertising Mix
Source: http://www.cashney.com/different-types-of-ppc-advertising/
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